Amazon’s Prime Video who recently introduced advertising in an effort to generate additional revenues has moved to slash hundreds of jobs, at this stage it’s not known how many cuts are set to be made locally.

Amazon has confirmed that they plan lay off several hundred employees in its streaming operation, a move the Company has been undertaking for the past two years across multiple Amazon companies.

The staff facing the chop at Prime Video will be told today and “In most other regions by the end of the week” and that includes Australia.

The online retail behemoth has cut more than 27,000 jobs last year as part of a wave of US tech layoffs after the industry hired heavily people during the pandemic.

“We’ve identified opportunities to reduce or discontinue investments in certain areas while increasing our investment and focus on content and product initiatives that deliver the most impact,” Mike Hopkins, senior vice president of Prime Video and Amazon MGM Studios, told employees in a note seen by Reuters.

The company has spent aggressively in recent years to bolster its media business, including the $8.5 billion deal for MGM and around $465 million on the first season of “The Lord of the Rings: The Rings of Power” on Prime Video in 2022.

It is also set to roll out an ad-free subscription tier for Prime Video in the Australian market similar to moves by rivals Netflix and Walt Disney.

Amazon recently cut some jobs at its Alexa voice assistant division.