Aussie Pay-TV Numbers Leap
Pay TV is catching on in a big way Down Under, it seems.
Almost 14 million Australians now have access to some form of pay TV or subscription TV, up 11.8 pcercent from a year ago, according to a survey by the Melbourne-based Roy Morgan group.
Leading the way has been Netflix, which claims that more than 11.2 million Australians, or almost half the Aussie population of 25.09 million, now have a Netflix subscription in their household.
But there have also been large year-over-year increases for other SVOD (streaming video on demand) services, including Stan, YouTube Premium and Amazon Prime Video, Morgan says.
Stan, now a fully owned subsidiary of the Nine group after Nine recently acquired the Fairfax empire, is accessible by more than 2.6 million Australians, Morgan estimates. That’s up 45 percent on Stan’s numbers a year ago.
YouTube Premium (formerly YouTube Red), is estimated to have 1.2 million users, up 31.9pc, while the ageing Fetch has about 760,000 users, up nine percent.
Amazon Prime Video has more than doubled its user base over the last year, increasing its user numbers by 116pc to 570,000, according to Morgan.
Sport appears to be emerging as a major driver of new subscriptions.
Morgan notes that Foxtel a joint Murdoch and Telstra venture recently launched Kayo Sports, and has signed up 150,000 subscribers for the service after just a few months.
It predicts the AFL and NRL seasons now under way will provide a further significant boost to Kayo subscriber numbers.