ASUS, who are having a lot of success in the gaming market and among Tier 2 specialist PC retailers is struggling to generate sales at mass retailers such as Harvey Norman and JB Hi-Fi.
Channelnews has been told that the Taiwanese Company is facing being deranged as retailers look to new models from the likes of Lenovo, Acer, or Dell to replace ASUS, retail PC models.
Sources have confirmed that Melbourne based Synex one of ASUS’s PC distributors is sitting on millions of dollars worth of retail PC stock from the first quarter.
The Taiwanese company who were approached to comment on the issue have said that no senior executive is available to comment.
A major supplier of monitors, wireless gear and gaming notebooks to the specialist channel the company is looking to lift gaming notebook sales in an effort to compensate for falling sales of t there retail notebook range in Australia.
Recently the company said that they expects its gaming notebook shipments to reach around one million units in 2016, with units under its Republic of Gamers (ROG) brand to reach 700,000-800,000, according to company president Jerry Shen.
Shen said the company’s gaming PC shipments including notebooks and desktops, grew 60% sequentially in the second quarter and he expects third-quarter shipments to grow another 50%.
Shen expects the worldwide gaming PC market to see an annual growth rate of around 20-30% each year over the next few years.
Asustek is planning to unveil an in-house developed head-mounted virtual reality device at CES 2017 and will release PC products equipped with a Nvidia GTX 1060 graphics card in October 2016. The company also plans to hold a major press conference and if the in Berlin in September.
