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Apps Now Able To Up Subscription Without Consent

Thanks to changes to Apples App Store subscription guidelines, apps are now able to increase the price of their subscription services without user approval.

Previously, if a user was subscribed to a paid service offered on the App Store, any changes to pricing would require users to approve the change. If not approved, the subscription would be cancelled. Now however, apps are able to change their subscription fees without consent.

There are guidelines to this, as Apple explains.

“The specific conditions for this feature are that the price increase doesn’t occur more than once per year, doesn’t exceed US$5 and 50% of the subscription price, or US$50 and 50% for an annual subscription price, and is permissible by local law,” the Cupertino based tech giant said on Monday.

Customers will still be notified of the change via email and push notification.

According to Apple, the change has been made to make subscriptions more streamlined, and to prevent subscriptions being disrupted for people who may forget to opt in for the price hike.

The change hasn’t been without controversy for obvious reasons. Apple, who gets a significant cut of transactions via the App store, definitely benefit from the change, as their commission increases.

It also makes it easier for customers to forget to opt out rather than opt back in, meaning subscribers who would otherwise abandon the service, remain subscribed.

While the change may make it more convenient for some, those who stay on top of their subscriptions will have to adapt the same, just opting out instead of opting in.

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