Earlier this month, Apple introduced a new material for phone cases and watchbands, touting it as a groundbreaking alternative to leather with a “subtle luster and a soft, suede-like feel.” However, it seems consumers don’t feel the same way. 

Called FineWoven, this material has been prone to scratches and stains, with an almost-slippery feel that some find off-putting. What started as a high-minded effort towards carbon neutral has turned into one of the biggest Apple duds  this year. 

Described as an all-new textile made from 68% post-consumer recycled material, this was a step towards phasing out leather throughout Apple’s product line. However, it has yet to please those who have one. 

A blogger and podcaster, Federico Viticci, noted he saw a stain on his FineWoven case after going out for dinner. 

“I honestly think this is one of the worst accessories Apple’s produced. I may just throw this out now. (Great for the environment!)” 

Another product review posted to YouTube showcased just how easy it was for the case to retain scratches. A third person complained the holes on the case don’t line up with the port or speakers. And a Verge reviewer just said, “FineWoven is very bad.” 

An Apple representative has yet to address the concerns. 

Some explain the case takes some getting used to, feeling like a rough pair of tights, coarse but plush when pressed. The sides appear sleek, but it can scratch instantly. 

With a price tag of $99 AUD and based on the reviews,  perhaps give FineWoven a pass. For unsatisfied consumers, they can return their purchase within 14 days of purchase. 

With some of the other changes that came with the iPhone 15 launch, including switching to a USB-C connector, it’s ironic the FineWoven cases sparked the most outrage. 

The last time Apple switched power connectors on the iPhone, it didn’t bode too well with consumers. There were suddenly drawers full of useless cables and accessories, and the move was to either replace them or buy a chunky adaptor. 

However, this year’s switch to USB-C didn’t bring the same criticism, but it’s possible that many were expecting it.  

With some saying FineWoven is a flop, will the product now even move beyond early adopters? 

“I really like the thinking behind FineWoven cases,” Viticci continued. “Unfortunately, the execution isn’t there yet.”