Home > Latest News > Apple Training Video Shows How To Talk People Into Buying Expensive Repairs

Apple Training Video Shows How To Talk People Into Buying Expensive Repairs

A series of training videos created by Apple have leaked onto the internet, and it’s going to make a strong case for the right to repair.

The videos were created for its authorised repair partners, and teach technicians how to talk customers into buying more expensive “official” parts when looking for a repair job.

An actor playing the role of a customer says: “I cracked the glass on my phone and I’m comparing costs. How much for just that part?”

When he is shown the expensive part, and replies he can get it cheaper at “the shop down the street,” the ‘technician counters.

“This quote’s for a genuine Apple part,” the technician says, explaining further:

“A genuine Apple part has to pass AppleCare engineering criteria. With a genuine Apple display, all the features you’ve come to rely on behave seamlessly. That’s not the case with third party displays.”

Motherboard obtained eight of these videos, which obviously were never meant to be made public.

 



You may also like
Apple Settles iPhone 7 ‘Loop Disease’ Lawsuit With US$350m Settlement
Apple Caught In the Middle Of International Tariff Wars
Flagship Phone Prices Soar As Midrange Devices Become Popular
Apple Takes Aim at Europe Over iPhone Porn App
Beats Drop Poem For Powerbeats Pro 2 Launch, Was It A Big Mistake

Popular Posts

Australia Post Reaches Deal With Banks For More Funding And Rural Services
Latest News
/
/
Amazon Readies Its AI-Empowered Alexa
Latest News
/
/
Apple iPhone 16 and iPhone 16 Plus
Samsung Tipped To Increase iPhone OLED Display Production
Latest News
/
/
Microsoft Embroiled In European Search Engine Probe
Latest News
/
/
Old Smart Devices Loom As Massive Security Risks
Latest News
/
/

Digital Magazines

Recent Post

Australia Post Reaches Deal With Banks For More Funding And Rural Services
Latest News
/
//
Comments are Off
Australia Post which is key to the retail industry and online retailers when it comes to delivery services in rural...
Read More