Apple has agreed to pay US$250 million (around $A380 million) to settle a class action lawsuit accusing the company of misleading consumers over the rollout of its much-hyped AI-powered Siri features.

The proposed settlement applies to US customers who purchased an iPhone 16, iPhone 15 Pro or iPhone 15 Pro Max between June 10, 2024 and March 29, 2025.

At the centre of the case are ‘Apple Intelligence’ features, unveiled at WWDC 2024 and heavily promoted as a major selling point for the iPhone 16 range.

Plaintiffs argued Apple created a “clear and reasonable consumer expectation” that advanced AI capabilities, including a more personalised Siri assistant, would be available at launch.

But many of those features were delayed or released gradually over the following year, while the upgraded Siri experience remains unreleased.

Consumers who submit successful claims could receive US$25 (A$38) per eligible device, with payouts potentially rising to US$95 (A$145) depending on how many claims are approved.

Apple has denied wrongdoing but said it chose to settle to remain focused on product development.

“We resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users,” the company said in a statement.

The lawsuit also drew attention from the US National Advertising Division, which previously recommended Apple withdraw or modify “available now” claims attached to Apple Intelligence marketing.

The settlement still requires approval from a federal judge, with a hearing scheduled for June 17.