Apple is building a classical music streaming service that will arrive early next year.
This news follows the tech giant’s purchase of classical streaming service Primephonic, who has announced it will close down in a week’s time.
Primephonic announced the news on its website, writing:
“As a classical-only startup, we can not reach the majority of global classical listeners, especially those that listen to many other music genres as well. We therefore concluded that in order to achieve our mission, we need to partner with a leading streaming service that encompasses all music genres and also shares our love for classical music.”
They explain that Apple Music “plans to launch a dedicated classical music app next year combining Primephonic’s classical user interface that fans have grown to love with more added features.”
It’s an interesting move for Apple. The classical music world has seemed immune to the widespread decline of the CD, with the format still key to the classical listening experience.
With a dedicated audience that doesn’t mind spending money, this could well prove to be a savvy move by Apple.
