Apple Launch New Privacy Website Despite Unchanged Policies

Apple have recently expanded its website on privacy, providing more explanations on its commitments in this space, despite the fact that none of its policies and practices have actually changed.

The new site aims to easily explain how the new privacy features work, while also providing technical white papers, which go into detail on how Apple’s hardware and software secure from risks.

This development forms part of Apple’s ongoing push to distinguish itself from other companies like Google and Facebook.

This marks the first time the company has published technical white papers on these specific topics.

Apple’s move follows in the footsteps of other ‘big tech’ companies deciding to update its privacy policies and features following global investigations on privacy.

Facebook and Google are other of the major tech companies who have launched or updated a new set of policy rules.

“Privacy is a fundamental human right, and at Apple, it’s also one of our core values,” Apple said in the updated site.

“Your devices are important to so many parts of your life. What you share from those experiences, and who you share it with, should be up to you.”

Some examples of the new privacy features include:

• Safari works to prevent advertisers from following you around the web.
• Maps data isn’t associated with your Apple ID for identifying travel patterns.
• Photos relies on the power of on-device processing to recognise faces and places.
• Messages uses smart suggestions which are processed on-device.
• Apple News content read is associated with a random identifier, not your Apple ID.
• Health data is encrypted behind a passcode, Face ID, or Touch ID.

For more details on the updated privacy website, please visit here.