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Apple Gets Desperate As They Battle Samsung

Desperate to push themselves ahead of Samsung when it comes to Smartphone innovation Apple is now looking at banishing the home button for a radical new design while pushing developers to recode apps.

The iPhone maker has told developers that starting in April, all new apps submitted to the App Store must support the iPhone X’s ultra HD display.

This means that moving forward, every developer must make sure its apps fit on the edge-to-edge, buttonless screen.

The decree came via an email in which Apple encouraged developers to take advantage of the tools introduced in iOS 11, including SiriKit and ARKit.

Apple’s instructions to developers add fuel to the rumors that its next batch of iPhones — likely to be introduced next fall — will have notched screens similar to that of the iPhone X.

Back in November, KGI Securities analyst Ming-Chi Kuo said that he expects Apple to introduce a trio of new iPhone models in 2018, all of which will use screen gestures instead of a home button.

Apple will keep the 5.8-inch OLED phone and will also introduce an even bigger, 6.5-inch OLED device as well as a 6.1-inch phone with a lower-resolution LCD display, Kuo said — a prediction which has since been mirrored in a number of other reports.

The rumblings of a buttonless iPhone lineup come just two weeks after Apple informed its suppliers that it was cutting production targets for its flagship smartphone in half.

The Silicon Valley giant had originally planned to crank out 40 million iPhone X units during the first three months of 2018 but has now slashed that number to 20 million.

The production cut was prompted by slower-than-expected sales in the holiday shopping season in Europe, the US and China, the Japanese news service Nikkei reported. It has also been rumored that the iPhone X will be discontinued after the next generation of iPhones are revealed.

Rather than keep the iPhone X as a cheaper option for customers — the same way it still sells the iPhone 7s and 6s — Apple will reportedly put the X out to pasture so as to not undercut the sales of its new model.

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