Home > Latest News > Apple, FitBit Jump In Deep End

Apple, FitBit Jump In Deep End

When Apple CEO Tim Cook introduced the Apple Watch two years ago, he spruiked its ability to show e-mail, a calendar, the weather and to make phone calls.

But Apple has gone a step further with its updated model last week, which has more of a focus on sports and fitness.

“We think Apple Watch is the ultimate device for a healthy life,” said Jeff Williams, Apple’s COO.

The new emphasis involves a marketing shift for the watch, away from a stylish jack-of-all-trades fashion accessory to a personal trainer.

Apple designed the new version, called Series 2, to be water-resistant to a depth of 50 metres. Apple has also touted a partnership with Nike to market sports-themed watches with GPS.

Hot on Apple’s heels is the Flex 2, pictured, Fitbit’s first swim-proof wristband. It too is water resistant up to 50 metres, and can be worn in the pool, in the ocean, or even in the shower. Among other duties, it tracks pool swims including laps, duration and calories burned.



You may also like
Apple’s Shares Fall After Holiday Forecast Fails To Impress
US Jury Gives Apple Two Finger Salute, Masimo Health Watch Now Tipped For OZ In 2025
‘Small But Fierce’: New Mac Mini Has M4 Chip And Plenty of Ports
Heads Set To Roll At Samsung As Massive Global Restructure Kicks In
Apple
What To Expect From Apple’s Upcoming ‘Week’ Of Mac Announcements

Popular Posts

‘Can You Describe What You See Ahead?’ Google Maps, Waze Integrate Gemini AI
Latest News
/
/
Samsung Galaxy Z Fold6 (Image: Supplied by Samsung)
Will Samsung Drop Its ‘Galaxy’ Branding For The S25 Series?
Latest News
/
/
Wesfarmers Defends Big Profit, Says Pollies Should Show Some Love
Latest News
/
/
Intel
Struggling Intel Hints At Turnaround With Optimistic Forecast
Latest News
/
/
Easy Streaming Revenue Pours In At Universal Music
Latest News
/
/

Digital Magazines

Recent Post

‘Can You Describe What You See Ahead?’ Google Maps, Waze Integrate Gemini AI
Latest News
/
//
Comments are Off
The data is mind-boggling. Every month, around two billion people on the planet use Google Maps – for work, play,...
Read More