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Apple Exec Denies Interference On TV+ Content

The man in charge of leading an increasingly service-focused Apple’s new streaming video platform has denied rumours company executives are micro-managing parts of the project and interfering with the creative freedom of its content producers.

The New York Post reported earlier this year that “agents and producers can’t stop griping about how difficult Apple is to deal with”, saying there was a lack of transparency and clarity, and executives, including head honcho Tim Cook, kept encroaching on projects.

[Image: GQ]

Rather than adopt Netflix’s famous hands-off approach of granting showrunners near-full creative freedom and control, Apple is reportedly giving intrusive notes on the tone of content, telling creatives to make shows more “family-friendly” and avoid controversial topics like religion or the potential negative consequences of technology.

But in a new interview with GQ, Apple senior vice president of internet software and services Eddy Cue claims “there’s never been one note passed from us on scripts”.

The 30-year Apple veteran acknowledged Apple was trying to “create shows for everyone”, but denied this would lead to the return of bland “network” television.

“We’re going to do a lot of different shows and what we’re going to do is hopefully create the best shows on TV,” Cue said.

“The way we do things is we always say we try to be the best, not the most,” Cue said in a coded shot at Netflix, who released almost 1500 hours of original programming last year, according to Quartz.

Apple is reportedly spending around $2 billion on original content for its new streaming service, which is expected to launch before the end of the year.

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