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eBay Troll Amazon Prime Day With ‘Crash Sale’

Rival e-commerce behemoth, eBay, has trolled Amazon and announced its “Crash Sale” on July 15 – coinciding with Amazon’s annual ‘Prime Day’ promotion, which experienced several outages last year.

Adding more fuel to fire, eBay will reportedly unveil several “too-good-to-be-true deals” that will further drop in price should Amazon crash.

If history repeats itself and Amazon crashes that day, eBay’s wave of can’t-miss deals on some of the season’s top items will excite customers around the world,” reads the company’s website.

Rather than limiting the fun to just two days, eBay’s Crash Sale is part of a series of events kicking off on July 1.”

“For three full weeks, shoppers will find great deals on the things they actually want — from top electronics and home items, to the latest fashion, sporting goods, and more.”

[ebayinc.com – Local ‘Crash Day’ deals may differ]

The news comes as other global retailers leverage Amazon’s Prime Day frenzy with deals of their own, leading many commentators to query whether mid-July will soon mimic the fanfare of Cyber Monday.

As previously reported, last year Amazon’s US site crashed for over an hour at the beginning of its Prime Day promotion.

The outage did not hamper results with the sales bonanza reportedly generating a record US$4.2 billion in sales.

Amazon Australia also confirmed last year’s Prime Day sales trumped forecasts, with July 16 and 17 becoming its two biggest sales day – and the highest number of items ordered.

eBay’s Crash Day sale will coincide with this year’s Prime Day sale, which for the first time will extend for 48 hours+.

“We are excited to announce that this year will be even bigger, with Prime members Down Under not only being the first in the world to have access to Prime Day but also having the longest Prime Day event worldwide, with an extra 17 hours of U.S. deals through the Global Store following the end of the 48 hours of local deals,” remarks Rocco Braeuniger, Country Manager for Amazon Australia.

“We all love a bargain, and last year’s Prime Day confirmed this, being our biggest day since the launch of amazon.com.au.”

Local deals will go LIVE on July 15 and 16, with discounts from the US via Amazon’s Global Store available with free delivery until 5pm on July 17.

Further information and deals for both e-sellers are expected to reveal in the coming weeks.

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