Home > Latest News > Apple Dominates Headphone Market

Apple Dominates Headphone Market

Apple are streets ahead of the competition in the headhone market, no doubt due to its strong AirPods advertising campaign, coupled with its ownership of Beats.

According to Statista’s Global Consumer Survey, who surveyed 4,220 US adults about their personal headphones, 34.4 per cent used a pair of Apple headphones, with another 15.3 per cent using the Apple-owned Beats brand.

Statista estimates that AirPods have grown into a US$20 billion a year business, and will sell 100 million units this year alone.

The closest competitor is Bose, who command 12.5 per cent of the market, and Samsung, with 12.2 per cent.

These reports are based on a survey, not POS data, so take it all with a grain of salt.



You may also like
Blue OLED Technology Could Roll Out In 2026
Apple Sets Feb 19 For iPhone SE 4 Launch
Sony TV & Audio Sales Slide Gaming & Music On A Roll
Samsung Galaxy S25 Ultra teardown
Samsung Galaxy S25 Ultra ‘Repair Friendly’
Apple TV+ Comes To Android Users

Popular Posts

Worldwide Appliances Jack Up Prices Ahead Of New Outdoor Cooking Range Launch
Latest News
/
/
Seagate To Acquire Intevac In All-Cash Deal
Latest News
/
/
YouTube Shorts with Veo 2
Google Boosts Online AI Video With Veo 2
Latest News
/
/
Leaked Renders Of Samsung Budget Galaxy A36 Revealed
Latest News
/
/
French AV Brands Getting Traction In OZ Advance Paris The Latest
Latest News
/
/

Digital Magazines

Recent Post

Worldwide Appliances Jack Up Prices Ahead Of New Outdoor Cooking Range Launch
Latest News
/
//
Comments are Off
  Six months after Worldwide Appliances took on the Everdure Barbecue brand the business has announced price rises of between...
Read More