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Apple Debut 13” MacBook Pro With Magic Keyboard – From $1,999

Apple has finally launched its new 13-inch MacBook Pro after several months of rumours and teasing, featuring amped up graphics, double the storage and a Magic Keyboard (from A$1,999).

The device is available to order from Apple’s local website now, alongside three other new 13-inch Pro variations. The laptops will be available from authorised resellers later this week.

All four versions incorporate a 13-inch Retina Display Screen, Touch Bar, TouchID and quad-core processor, with the most expensive in the range costing A$3,299.

The two more costly variations offer the option of Intel’s latest 10th-gen 10nm chips. The most affordable models incorporate 8th-gen chips.

Apple claims the new laptop offers up to 80% faster graphic performance via Intel Iris Plus Graphics.

8th-gen processors offer both dual-core i5 and quart-core Core i7 options.

“Whether you’re a college student, a developer, or a creative pro, the 13-inch MacBook Pro delivers powerful performance, a stunning Retina display, and all-day battery life in our most portable pro notebook,” claims said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing.

“Today we’re adding the new Magic Keyboard, doubling the standard storage, and boosting performance, making the 13-inch MacBook Pro an even better value for our customers”

“With these updates, our entire notebook lineup features the Magic Keyboard for the best typing experience ever on a Mac notebook, offers twice the standard storage than before, and delivers even more performance.”

The Cupertino tech giant has doubled the storage on the new 13-inch MacBook Pro with 256GB standard. It comes after Apple did a similar manoeuvre revamping with the new MacBook Air.

The A$2,999 13-inch MacBook Pro offers a 10th-gen Intel processor, revamped graphics capabilities, 512GB SSD and 16GB RAM.

The new 13-inch Pros incorporate Apple’s new Magic Keyboard which comprises a stable scissor mechanism behind each key for a comfortable and precise typing experience.

The news comes after Apple fared notable user backlash for its ‘butterfly’ keyboard design which some found was prone to inconsistent performance.

Apple has continued to revamp its product portfolio in recent months despite the economic impact of COVID19, unveiling its new iPhone SE, MacBook Air, new iPad Pro.

The iPhone manufacturer is tipped to launch its next-gen smartphones later this year, with talk it may delay its usual September unveiling amid coronavirus.

Full product specification on the new MacBook Pro 13-inch laptop are available on Apple Australia’s website here.


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