Home > Brands > Apple > Apple Buys CRM Start-Up DataTiger

Apple Buys CRM Start-Up DataTiger

Apple has acquired marketing start-up DataTiger, which sells software services that provide artificial intelligence-assisted marketing.

The acquisition is seen as furthering Apple’s strategy to focus more on selling services rather than just hardware.

The acquisition could also be linked to its plan to launch a new video streaming product and an Apple News subscription service. Observers say that DataTiger’s services could help Apple better understand what people want to consume on their devices and target the right content to them.

You may also like
officeworks
Officeworks Combat Amazon With World First Mega Store
1.5M Aussies Using ‘Buy Now, Pay Later’ Platforms
Samsung Fix Galaxy Buds Battery Bug
Myer Slash 50 Jobs Amid Turnaround
Dyson Release Most Powerful Cordless Vac Yet