Amazon Purchases With The Wave Of A Hand
Amazon is reportedly teaming up with credit card companies to make gesture purchases a reality as the online retail giant plans linking credit card information to a customer’s hands to facilitate transactions.
First reported by the Wall Street Journal, checkout terminals could allow shoppers to pay with a wave of the hand, with Amazon planning to pitch the service to high-traffic venues like fast food restaurants or coffee shops.
Amazon is reportedly working with both Visa and Mastercard to test transactions using this new system, in addition to their ‘expertise in safeguarding consumers’ card accounts’.
It comes off the back of announcements of a ‘checkout-free Coles in ten years‘ by the head of commercial and express, Greg Davis.
Amazon already offers something very similar to its ‘gesture purchases’ with its Go stores – a platform both Woolies and Coles are looking to bring into the mix.
The move by Amazon could become a serious competitor to the likes of mobile wallets like Google Pay or Apple Pay.
Perhaps even beyond digital wallets is the possibility of linking other services to individuals hands such as Medicare cards or transport cards like the NSW Opal card.