Amazon Opens A Supermarket Without Lines Or Checkouts
Amazon is continuing its push into groceries with the launch of a new store that removes the need to line up at a checkout.
The first Amazon Go store in Seattle lets customers skip the checkout through the use of sensors that detect when each shopper has taken an item off the shelf. Rather than paying cash, the cost is billed to the customer’s Amazon account if they do not put the item back.
“Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning,” Amazon said.
Ready-to-eat meals cooked by on-site chefs and local stores are also offered alongside typical groceries. This convenience-style store is one of three models Amazon is considering as it pushes into the grocery store market, according to the Wall Street Journal. The two other options said to be under consideration include a large multi-function store with the ability to pickup items curbside, and a drive-through-only location that could launch in the coming weeks.
This isn’t the company’s first experience with groceries. The AmazonFresh service has been providing same-day and next-day grocery delivery to select locations since 2007. The service costs an additional $14.99 a month to existing Amazon Prime subscribers, and also offers a selection of products from the main Amazon store.
Amazon also launched its first physical store last year. The bookshop, located in Seattle along with the company’s headquarters, led to two additional stores opening in San Diego and Portland, with plans for at least two more stores in the future.
The Seattle Amazon Go store is initially available only to Amazon employees, but is expected to open to the public early next year.