Afterpay’s biggest sales event of the year has arrived, with retailers across Australia slashing prices for Afterpay Day. Despite the name, it’s actually four days, with the much-anticipated sale running from August 14–17.

Shoppers can expect up to 70 per cent off big-name brands, such as Kogan and Sony.

Whether shoppers are interested in fashion, beauty, homewares, electronics or travel, there are plenty of deals to select from, both online and in-store.

Afterpay has funded research that shows 72% of Australians have cut back on gift giving due to financial pressures, but that 94% still value showing appreciation by buying someone a gift.

The BNPL giant is promoting Afterpay Day as an opportunity for people to show others they care about them without breaking the bank.

There are deals to be had, but only for a few more days.

Afterpay ANZ Country Manager Katrina Konstas says, “Afterpay Day remains one of Australia’s most anticipated shopping events, offering exceptional value across thousands of sought-after brands. With Aussies increasingly looking to plan their purchases and maximise value ahead of the holiday season, this four-day event is the perfect opportunity to shop smarter and save across multiple categories.”

The sale runs until midnight Sunday, with all deals available via the Afterpay app or directly through retailer websites.