AFL Grand Final A TV Flop
The AFL Grand Final was a TV Viewing flop the worst in 18 years, which is not surprising after consumer electronics retailers reported little if “any” increase in demand for new TV’s prior to the big event that saw Richmond flog Greater Western Sydney at the MCG in Victoria.
The game was watched by 2.197 million viewers on the Seven Network and was the worst Grand Final for the AFL since measurement provider OzTAM first began the ratings in 2001.
The slump comes as TV and streaming Companies start to question the high cost of investing in sport broadcasts.
In comparison last year’s final between the West Coast and Collingwood attracted 2.601 million in the five capital city markets with the network losing over 430,000 viewers.
A few hours after the Melbourne AFL Grand Final the NRL preliminary final between the Sydney Roosters and Melbourne Storm which was won by the Roosters was watched by 880,000 metropolitan viewers and 1.330 million nationally
The NRL drew bigger audiences from Sydney than the AFL did earlier in the day with Sydneysiders also watching the Japan Ireland game in the Rugby World Cup on Foxtel.
Overall, the 2019 AFL season was stronger than 2018, up 3 per cent year on year.
Foxtel’s average audience for the season, excluding the Grand Final was 175,000 viewers, while Seven’s combined audience for the entire season with the grand final was 750,000.