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Adobe Smartphone Camera Upgrade, iPad Photoshop Sucks

Despite disappointing several first-time users with its debut iPad Photoshop app, Adobe has given an early preview of its all-new camera app for Android and iOS smartphones that leverages artificial intelligence.

Named the Adobe Photoshop camera, the company claims the app ‘re-imagines what’s possible with smartphone photography’ and is targeted for general availability in 2020.

Android and iOS users can sign-up to preview the Adobe Photoshop camera app at their website here.

Utilising Adobe’s artificial intelligence platform called Sensei, the Photoshop Camera can capture, edit and share photos using real-time Photoshop-grade ‘magic’.

The app is designed to instantly recognise the subject matter of the photo and provide recommendations in real-time to improve your composition.

Adobe has also included a curated feed of lenses made by well-known artists and influencers included Billie Eilish.

The selection of lenses can be applied to photos much like Instagram filters.

However, despite Adobe’s excitement over the new camera app, first-time users of the iPad Photoshop app left the company’s annual creativity conference disappointed and frustrated.

Adobe Max hosted 15,000 designers and creatives for the unveiling of Photoshop on the iPad which had been teased since last years conference.

Unfortunately, early reports of iPad app show it is missing key features, leaving creatives labelling it as unfinished.

Most creatives have centred on questioning Adobe for marketing the application as ‘Real Photoshop’ leading users to believe the app would mirror its desktop version.

Chief Product Officer Scott Belsky has acknowledged the disappointment saying in a Twitter post that the company did not do enough to emphasise the differences between the desktop and iPad version of Adobe Photoshop.

Belsky clarified the iPad version of Photoshop was a Minimal Viable Product (MVP) to allow for Adobe to focus on Cloud PSD support to facilitate the workflow between iPad and desktop platforms.

In fact, Belsky even directed one Twitter user to the Adobe Fresco app for illustration workflow support.

It comes during a time of immense competition for the subscription-based photo editing software, which has seen rival products such as Procreate and Affinity appear on the iPad during Adobe’s development phases.

In a statement given to The Verge by Photoshop product manager Jenny Lyell, Adobe did not want to create an application that ‘outputs differently’.

‘That’s one of our architecture principles’.

Updates for Photoshop on the iPad are due to be released at a much more aggressive pace following the backlash, with Lyell suggesting monthly update schedules for the application.

Though as Photoshop manager Pam Clark stresses in the announcement post, ‘this is just the beginning’.

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