Scandal Riddled Toshiba Pulls Out Of Another Consumer Market
The Scandal riddled PC Company last year pulled out of 19 global markets has now pulled out of the Taiwanese consumer PC market.
The struggling Japanese Company said that they will continue to sell into the B2B market in Taiwan.
A statement issued by Toshiba said that they were continuing to sell B2B PC’s in Asia, Latin America and Central Europe.
Toshiba said that they will maintain marketing of consumer notebooks in West Europe and North America markets “because consumer models are still profitable there”.
There was no mention of the Australian market in the Toshiba release.
Speculation has it that Toshiba management in Japan are considering pulling out of the Australian consumer PC market where Toshiba is losing market share to Lenovo.
Last year Toshiba said it planned to “control volatility” in the consumer PC business with “significant downsizing measures”. Those include reducing the number of countries in which it sells consumer PCs from 32 to 13 by the end of 2014.
The company said it would “focus on developed countries, where it can also expect to promote collaboration with the B2B business”, suggesting the firm doesn’t want to become embroiled in the battle for low-cost hardware.
Toshiba said at the time that they intended to make around 20% of the employees in its PC division redundant as a result of the cutbacks, at the loss of 900 jobs.