IFA: Beko To Launch Into Small Appliance Via the Grundig Brand NARTA deal Tipped
Beko CEO Hakan Bulgurlu said that for the first time Beko is set to move into the small appliance market with both Beko and Grundig branded appliances.
The new range will include vacuum cleaners, coffee machines, as well as a Turkish coffee machines and irons.
Under the Grundig brand the Company globally will also launch a new smart home concept called HomeWhiz according to Bulgurlu.
The concept controls all Grundig appliances from refrigerators, to washing machines and dryers and ovens.
The Grundig range consists of over 500 products.
Cameron Trainor from JB Hi Fi said that he was “impressed” by the Grundig range.