Optus Try To Get Broadband Share Back From Telstra
A new Home Basics Bundle offers 200GB of data and unlimited standard national calls for just $70 per month on a 24 month plan.
“Our basic plan is our best entry-level broadband bundle yet, offering customers 200GB of data and unlimited standard local and national calls, all for $70 a month,” An Optus spokesperson said.
The big telco claims that households are using more broadband data than ever before, with Australians downloading more than 1.1 million terabytes of data in the 12 months to December 2014, an increase of 35% from the previous year. Demand for data continues to grow as Australians take advantage of on-demand video services, with 52% of adults viewing TV shows or feature films via the internet.
Vicki Brady, Managing Director of Marketing and Product at Optus said, “Every household is different, but customers tell us they want plans that give them the freedom to use their data around the clock and without speed limits. With video-on-demand and streaming services becoming mainstream, we know that unlimited data is fast becoming a must have for many Aussie families.”
“Optus is responding to changing consumer behaviour with plans that deliver everything customers have been asking for – loads of data, bundling options to suit their lifestyle, all delivered over a reliable network,” Ms Brady said.
With Optus users can now choose from three unlimited home broadband bundles with the top end bundle including a free Fetch TV set top box.
With the Fetch TV box Optus claim that their customers can now get the most out of their TV: with the ability to record, pause and rewind up to 585 hours of standard definition (SD) digital free-to-air TV.
Optus customers can also watch on-demand content on the big screen: with easy access from their TV to Netflix, YouTube and Catch-up TV, a chance to rent or buy over 4,000 new release movies and access to the TV Store to buy selected TV episodes and seasons; and get extra entertainment included: with more than 35 premium channels to keep the whole family entertained including ESPN, Disney Channel and E! Entertainment and 30 pre-selected movie rentals each month.