iPad Pro Goes On Sale Tomorrow Starting At $1,249
The rollout is taking place in 40 countries, including Australia, with Apple’s latest tablet offering representing new tablet territory for the tech giant, with the 12.9″ 5.6 million pixel (the most ever in an iOS device) display a big step up in size from its current 9.7″ iPad Air and Air 2 offerings.
With the tablet market in decline, Apple will be looking to the iPad Pro to deliver momentum heading into the latter part of the year.
Apple remains the world number one tablet vendor, however the International Data Corporation (IDC) recently found that the tech giant’s third quarter shipments were down 19.7 per cent year-on-year, noting that “the days of deifying the iPad as the ultimate tablet may have come to an end”.
“Apple’s self-cannibalisation and increasing competition from PC vendors with detachable tablets have both contributed to a decline in iPad shipments,” the IDC stated. “However, the impending launch of the iPad Pro may serve as a silver lining as the market shifts towards productivity-enabling devices.”
Apple may well stake out new territory in this portion of the market, stating the iPad Pro, which is powered by a 64-bit A9X chip, delivers a performance “rivalling most portable PCs”. The Apple Pencil and Smart Keyboard further extend the utility of the iPad Pro, which Apple states can deliver up to 10-hours battery life.
“The early response to iPad Pro from app developers and our customers has been incredible, and we’re excited to get iPad Pro into the hands of customers around the world this week,” Philip Schiller, Apple senior vice president of worldwide marketing, commented.
“iPad Pro is the most powerful iPad we’ve ever made, giving users the ability to be even more creative and more productive with the epic 12.9″ Retina display, powerful 64-bit A9X chip and groundbreaking Apple Pencil and new Smart Keyboard.”
The iPad Pro starts at $1,249 RRP for the 32 GB with Wi-Fi model and $1,699 RRP for the Wi-Fi plus cellular 128 GB model, and is available in three metallic finishes, silver, gold and space grey. The Apple Pencil will be available for $165 RRP and the Smart Keyboard, available in charcoal grey, for $269.