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Control 4 Struggles To Make A Profit Despite Expanded Dealer Network

By David Richards| 4 May 2015


	In the first quarter of 2014 the US IP automation Company reported a loss of A$5.4 million, sales rose 1% The Company who has added 64 new International dealers blamed poor invent5ory contol and a backlog of shipments, sales for the quarter were $41M. The company who has been trying to expand their operations added 84 US dealers in the quarter, bringing its active dealer base to 2,614. There international dealer base is now 718. Total first-quarter shipments of home-automation controllers fell to 13,931 from the year-ago quarter’s 16,224. The company’s non-GAAP net loss for the quarter was $1.2 million compared to year-ago non-GAAP net income of $0.8 million. The metric excludes operating expenses incurred with the acquisition in January of Australian Company Nexus Technologies, which offers Leaf-branded A/V distribution products. CFO Dan Strong pointed to backlogged new-product shipments as the reason for meager sales growth. “Demand for our newly announced products has been strong,” he said. “We ended the quarter with a higher than normal product backlog which impacted our revenue in the first quarter.” He said he expects revenue growth to pick up in the second quarter, when the company will “continue to invest in R&D and sales and marketing to bolster our new product development capabilities and to strengthen our dealer network with enhanced channel programs and direct-to-consumer marketing.” The company revised down its forecasts for 2015 revenue growth to a 10-15 percent increase from 2014 revenue compared to prior guidance of 16-20 percent growth over 2014, broker-dealer Canaccord Genuity said in a recent research report.

About Post Author

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.