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It’s All Apples Down Under


In the three months to December 2014, the iPhone snatched 45.1 percent of the Australian market, according to new figures from international market watcher Kantar Worldpanel ComTech. That was up 10.3 percent on the 34.8pc experienced by Apple in the same quarter of 2013.
Meanwhile Android’s market share plunged 13.8pc, from 567.5 percent in December 2013 to 43.7 percent in December 2014.
Windows phones scored 9.2 percent of the market in the latest period, up from 5.2pc. “Other” platforms scored just 2pc, down from 2.4pc a year earlier.
Aussies are spending more on their phones, the survey shows, with the average price jumping $62 in Q4 to $455. Apple buyers were happy to pay even more – average spend on an iPhone was up $93 to $643.
Kantar declared Telstra a major winner, largely due to “attractive” offers in Q4 2014 on the older iPhone 4S, 5S and 5C models. Some 43 per cent of iPhones were sold through Telstra in the quarter and 22 per cent with Optus, it estimates.
Apple regained the led in the USA also – though  by a very slender margin: 47 47.7pc of total device sales, compared with 47.6pc for Android