ChannelNews is the #1 technology industry web site in Australia according to analysis by SemRush with the site attracting over one million visitors last month. Up 59.8% on September 2024.
Known for breaking industry stories the site is today ther#1 source for information spanning the appliance, audio and consumer electronics and retail industry, with the site delivering on average over 25K unique visitors a day seven days of the week.
For the month of October the site attracted 1,200,000 visitors of which 790,000 were unique.
Research shows that unlike our competitors over 90% of the traffic comes in direct Vs paid keywords or Google organic search on competitors’ sites.
In the appliance market ChannelNews delivered 790,000 unique visitors in October 2024 Vs 14,300 unique visitors at Appliance Retailer.
Every day ChannelNews does in a day what Appliance Retailer does in a month.
In the specialist Channel market spanning retailers, solution providers and installers ChannelNews outperformed both CRN, iTNews and arnnet.com.au.
ARN attracted 28,600 visitors in October, while CRN attracted 20,6000 unique visitors.
ChannelNews traffic is coming in direct because people know the site, and read our daily news letter.
In the B2B channel market iTNews attracted 167,300 unique visitors.
In the mass consumer tech market Trevor Long’s site EFTM.com was down 50.89% to 96,400 visitors in October of which 82,000 were unique.
Gadgetguy.com.au faired better with 100,000 visitors and 94,000 unique visitors.
Stephen Fenech’s Tech Guide delivered 95,200 visitor and 57,000 unique visitors.
Management at ChannelNews said” Key to our success is the unique stories we break. We don’t have to rely on a press release or a new product launch story to generate a story. We break exclusive stories, and we deliver insights into Companies that other competitors are not delivering”.
“We are also not frightening of going against the PR spin of PR Companies and big brands, as was the case in the exit of Murray Richardson from the top sales job at LG Electronics.
We reported that Richardson had had serious heart surgery and that this was his real reason for leaving despite fully recovering.
His PR Company and lawyers for LG and claimed that the story damaged his reputation and that of LG and that we should pull it down”.
We stood by the story, which is still up on ChannelNews.
Both LG, who like to threaten media who don’t toe the party line, and Murray Richardson, both failed to supply a statutory declaration as we had requested, that categorically denied that he had not had heart surgery prior to his decision to leave the Company where he has worked at for 20 years”.
“We indicated that we would pull the story down if this legal document was supplied” three weeks later we are still waiting.
“We also broke the story about the owner of Brisbane based distributor, The Crest Company who had been charged with 3 counts of rape of a 12 years old, paying $125,000 to a woman who took action in the Federal Court. Her statement of claim accused him of rape”.
“Press releases and woke spin are one thing, breaking exclusive stories takes skill, contacts and knowledge and that’s what ChannelNews delivers. Unfortunately we don’t have enough tech and tech industry journalists today who can deliver the stories that readers want to read”.
95.3% of the traffic at ChannelNews came via a mobile phone.
