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Toshiba Wallows In PC and TV Market

Toshiba Wallows In PC and TV Market

Despite upbeat results in their infrastructure business, the company has reported further weakness in its TV and consumer goods businesses at a time when brands like Lenovo are moving to strip business away from Toshiba in the Australian market. 

Earlier this year the Company said that they were getting out of 19 consumer PC markets due to poor sales. Last night a Toshiba Japan official told ChannelNews that while Australia was still competing in the consumer market they will revaluate sales next year following the entry of Lenovo into the Australian consumer PC market via JB Hi Fi and Harvey Norman.

“We could still pull out of Australia if sales do not improve” the executive said. 

This is the same executive who told ChannelNews back in January that Toshiba was set to pull out of several consumer PC markets. 

“The visual products business, which includes LCD TVs, saw sales decrease and the white goods business saw lower sales because of a decrease in sales of residential air-conditioners affected by weather instability” a Company official said.

Last week Toshiba was accused of racism for the second time after launching an ad campaign appearing to mock the facial features of Asian people.

The billboard advertisements on display in Croatia show two tablet computers positioned at an angle that seems to mimic Asian eyes.

The slanted computing devices appear on top of the phrase: “thin Japanese tablets”.

Advertisment seen as being racist

Overnight Toshiba said its half-year net profit soared about 43 percent from a year ago, largely owing to a weak yen and strong sales in its infrastructure business.

The company said it earned 30.8 billion yen ($282 million) in the six months to September on sales of 3.11 trillion yen, up 3.6 percent. 

“Although the PC (personal computer) business recorded restructuring expenses of 20.0 billion yen the energy and infrastructure and community solutions segments recorded higher operating income,” Toshiba said in a statement.

Toshiba is involved in a range of businesses from power generation, transmission systems and medical equipment to computer chips and laptops.

Despite the upbeat results shares in the Company fell 4.6%