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1 In 3 Aussie Retailers Plan International Expansion: Amazon

Amazon Australia has published the results of its Global Empowerment study, which aims to “reveal key motivations of Australian small to medium sized business owners to reach global customers.”

They found that almost a third have recently launched or plan to expand to new countries within the next two years

The study surveyed 1,003 SMBs owners. Amazon points out these results are “a random sample of the general population of SMB business owners across Australia, and not a survey of Amazon third-party sellers.”

Increase in revenue (49 per cent) and expanding customer base (43 per cent) came in as the key motivators, not surprisingly. But future proofing of the business (28 per cent), and the personal sense of achievement (28 per cent) also score highly.

Most are looking at Trans-Tasman business growth, while around 20 per cent are looking at expanding into North American.

Other key findings were:

  •  A quarter of Aussie SMBs need more tools, knowledge, and support to begin their global journey
  •  More than 11,000 Australian businesses now sell through Amazon’s stores, recording sales of 25 million
    products globally in the past year
  • Almost a third of Australian SMBs with existing international footprints agreed that operating in other countries enabled them to navigate the challenges of COVID.

“With so much to think of when reaching overseas customers – from navigating local compliance requirements,
product fulfilment, whilst building an understanding and marketing to a completely new audience – the small
business seller faces many potential challenges,” said Amit Mahto, Head of Amazon Marketplace Australia

“We aim to be a destination where local sellers harness the benefits of Amazon’s brand recognition, tools and
features to help them list and manage products, and our fulfilment services around the world. We’re extremely
proud and humbled by the diverse and ever-growing community of sellers building their businesses with our global

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