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PC Companies Target Dell’s PC Gaming Brand

PC Companies Target Dell

Dell who own the highly successful Alienware PC gaming brand are set to be targeted by the likes of ASUS, Acer, MSI along with several other brands who used last week’s Computex show in Taiwan to reveal a new line up of PC gaming machines. 

MSI is set to launch the all new GT80 Titan that comes with the new Nvidia GTX 980M GPU which is the fastest mobile GPU currently available. Under the bonnet is a seriously top end i7 CPU and a mechanical keyboard with full RGB lighting, the display screen is 18.4inches. 

Acer has the new Predator range that includes a new Predator gaming tablet that was used at the Intel keynote at Computex to demonstrate the latest in Intel CPU’s for tablets. 

Asus used Computex 2015 to reveal two new gaming PCs that are among the first to use Intel’s upcoming Skylake processor.

The G11CB pairs a 6th-generation Intel Core chip with an Nvidia GTX 980 graphics card, a M.2 SSD and USB 3.1 ports.

The machines also have an unspecified amount of DDR4 RAM.

The G11CB has an “aggressively-designed chassis”, according to Asus, which sports multi-colour LEDs on the front and sides. 

On the software front, its set to ship with Aegis II, and GameAlive, which lets you record and edit game videos to share on social media sites.

Dell Australia who is looking to expand their retail sales operation via JB Hi Fi, is believed to be in discussions with one other mass retailer to range their product range including their Alienware PC gaming range. Both Dick Smith and Harvey Norman have said that they have held talks with Dell.

The US Company who went private last year is also looking to bolster their numbers in Australia in an effort to take on Lenovo and Hewlett Packard in both the SMB, enterprise and PC consumer markets. 

Dell Australia managing director Angela Fox said the company was looking to add at least 30 executives across Australia focused on all of its business lines. 

In comparison HP who is struggling in several markets including Australia is looking to slash 5,000 jobs globally. 

Ms Fox told the Financial Review that the hiring push, which was an indication that the company was planning for long-term growth as a private company, with similar hiring plans under way in other parts of the world, would reportedly add “thousands” of staff to the company’s ranks.

“I think this illustrates that as a private company the entrepreneurial spirit that is in our roots and our heritage is alive and well. We have never been more focused on our customers and we are continuing to drive that agility and responses to customer and market needs around the world.”

Dell is understood to employ about 1000 people in Australia already, and the hiring plan is already under way to add to that. Ms Fox said it was a significant addition to the presence in Australia and a vote of confidence in the strength of the Australian market.
There have been numerous whispers concerning a supposed super-sized high-end tablet from Apple, but so far there’s been nothing concrete.

We wouldn’t say that we’re expecting to see the iPad Pro making an appearance at WWDC 2015, but it wouldn’t exactly surprise us either. It’s not unheard of for the company to turn up to the Moscone Centre with a high-end piece of hardware – remember the Mac Pro in 2013?

One recent rumour from a reliable source suggests that the iPad Pro will measure 223 x 206 x 7.2mm, and will ditch the usual Lightning connector in favour of the new MacBook’s USB Type C port.

There is also speculation that Apple has a big surprise up their sleeve so let’s wait and see what tomorrow brings.