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Emerging Markets Move To Smartphones:Global Sales Up 15.5pc

Emerging Markets Move To Smartphones:Global Sales Up 15.5pc

It said a major change on the market is growing demand for affordable smartphones in emerging markets as users in these markets seek to upgrade their ‘feature phones’ to smartphones, encouraged by an increasingly smaller price gap.

“Smartphone sales in emerging markets rose to 259.7 million in the third quarter of 2015 – an 18.4 percent growth over the third quarter of 2014 – while sales in mature markets saw growth of just 8.2 percent over the same period,” said Gartner research director Anshul Gupta.

Apple continued its dominance in the premium segment of the smartphone market with its iPhone 6 and 6 Plus models for most of the third quarter. The global launch of the iPhone 6s and 6s Plus during the last week of September 2015, along with the simultaneous launch in China, further added to its overall sales during the quarter, Gartner says.

China’s Huawei continued its growth momentum, driven by smartphone sales in both its home market and global markets, particularly Europe, where sales were driven by its ever-growing brand visibility, Gartner says.