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Apple hires luxury fashion brandmaker Paul Deneve

Apple hires luxury fashion brandmaker Paul Deneve

“We’re thrilled to welcome Paul Deneve to Apple,” the company said in a statement. “He’ll be working on special projects as a vice president reporting directly to Tim Cook.”

Bloomberg reports that Apple is re-hiring Deneve, who worked for Apple in Europe during the 1990s and was also CEO of Lanvin and Nina Ricci, prior to joining Yves St Laurent.

The world of high fashion has given Deneve experience in selling products at premium prices.

The Apple-focused website AppleInsider reported that Apple had hired Deneve. “Apple is known to be searching globally for a retail head to replace John Browett, who was dismissed last October. Retail operations have since been directly managed by Apple’s chief executive Tim Cook,” the website says.