Audio streaming brand WiiM has expanded its presence in the U.S. custom integration (CI) channel with the appointment of six independent manufacturer representative firms aimed at strengthening regional support for integrators.

The move comes as demand grows for connected, multi-room audio systems across residential and commercial projects.

By expanding its rep network, WiiM said it aims to provide integrators with improved access to product expertise, training and local sales support.

The newly appointed firms include ByDesign Vision and Sound Marketing, Frontline, Elite 3 Pro, Access Reps, NY Marketing Team and Progressive CI, each covering key territories and established CI markets.

WiiM said the appointments are designed to help integrators access regional expertise and strengthen dealer relationships as adoption of software-driven audio ecosystems continues to grow.

Dominique Lingruen, Vice President of Sales at WiiM, said the partnerships will help accelerate the brand’s expansion in the CI channel.

“We’re excited to work closely with these representative firms, whose deep expertise and strong regional focus will further support WiiM’s continued expansion in the CI channel,” Lingruen said.

WiiM’s ecosystem includes streamers, amplifiers and smart audio components designed for multi-room audio and home theatre installations.

The company said its software-driven platform and integration with major control systems have helped drive increased interest from custom installers.

The expanded rep network is expected to give dealers broader access to local product support and training.