Whirlpool Launches W Collection, KitchenAid Store Heading To Oz
Whirlpool is showcasing its new W Collection at this year’s EuroCucina in Milan, the collection features all smart appliances such as built-in ovens, microwaves, cooktops and hoods.
All of these kitchen products feature Internet connectivity powered by the 6th Sense Live app.
Whirlpool says the different appliances are also able to seamlessly communicate among themselves. For example, the built-in hoods can connect with the cooktop to recognise its cooking mode and automatically tailor aspiration power to ensure fresh air, or provide customisable notifications of other appliances’ status.
Included in the W Collection, is the fridge freezers with a the W Collection 4 Doors using 6th Sense technology to help monitor and automatically optimise its performance to preserve food for longer in the most natural way. The W Collection will also have Google Assistant available for hands-free interactions with the appliances.
Liam Bryers, general manager marketing, Whirlpool Oceania says, “Increasingly, consumers are seeking out smart appliances that are easy to use and truly able to improve their standard of living. By helping consumers simplify household tasks, connected appliances can help take the stress out of daily life and give them more time to enjoy doing the things they love.
“Over the next few years, Whirlpool’s appliances will be seamlessly integrated with each other and into our connected homes and lives for a truly optimised experience, further enhanced in the future through innovative forms of voice interaction and connectivity.”
The Whirlpool W Collection will be available in Australia late this year with prices to follow.
KitchenAid, owned by Whirlpool Corporation, is launching a new range of domestic appliances in Australia during winter. To coincide with the launch it is opening a concept store in Melbourne later in the year – a first of its kind in Australia for KitchenAid.
The new range includes a Sous Chef induction hobs which have a full bridge cooking zone with a cooking sensor and sous-chef function. Also launching is a multi function oven range with an integrated steam function, advanced 4-level cooking system and multi point professional probes, opening up a world of culinary possibilities and fuelling real passion for fine food.
Prices for the new domestic range have not been released yet.
Ariston, another Whirlpool owned company is launching its new 2019 Built-In Collection, a top of the range suite of coordinated kitchen appliances. This includes a new oven, microwave oven and compact combi steam oven which will all feature internet connectivity, enabling remote control with the Ariston connected App.
Ariston will also launch Active Quattro, a new 90cm fridge freezer with what the company says is high tech preservation features and flexible storage solutions like a multi-temperature compartment that allows for choosing between up to three different freezer temperatures to store every food type properly.