What Next For Motorola As They Fail To Explain 50% Growth?

Motorola management claim that they have grown market share in Australia by “Over 50%” but despite repeated requests they have failed to respond to how they have achieved the growth and what models are delivering growth.

What we have ascertained is that the Company that is owned by Chinese brand Lenovo is planning several new models this year after rolling out their new 5G Motorola Edge 30 Pro last week.

According to briefings done in Australia the smartphone is planning new models under the Edge 30 branding, they currently have the code names Frontier, Dubai, and Miami.

Credit: MobileDrop

In the value market there is the Moto G Stylus 2022 (codenamed Milan) and Moto G22 (codenamed Hawaii+) whether these will be launched in Australia is unknown.

The Motorola Edge 30 Pro was originally launched in China as the Motorola Edge X30, it’s seen as a worthy contender in the sub $1,000 5G market.

Dubai, Miami, and Dubai+ are the codenames for the upcoming Edge 30 series.

The Miami model is expected to debut under the Motorola Edge 30 branding, it’s tipped to be a Lite model.

It will come with a 6.28-inch P-OLED FHD+ 120Hz display, a Snapdragon 695 chip, 6 GB / 8 GB of LPDDR4x RAM, 128 GB / 256 GB storage, a 32-megapixel front camera, a 64-megapixel + 13-megapixel dual rear cameras, and a 4,020mAh battery.

The thickness of the device will be under 7mm.

Next up will be the Dubai+ model, which will be powered by a new MediaTek chip that has an MT6879 model number.

It has 2 x 2.6GHz Cortex A78 cores, 6 x 2.0GHz Cortex-A55 cores, and a Mali G79 GPU.

It will feature the same screen and similar cameras as the Edge 30.

It will house a 5,000mAh battery and carry support for a stylus like the Edge 30 Pro.

There is no information on the moniker of the device. It is expected to debut in Q3 (probably after the Edge 30 Ultra) branding

The Frontier model that is speculated to launch as one of the first Snapdragon 8 Gen 1+ powered handsets may debut with the Motorola Edge 30 Ultra marketing name.

It is likely to be called the Edge X30 in some markets.

Insiders are telling us that Motorola has access to many as 19 devices to choose from for the Australian market.

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David Richards

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.