Vevo Partners With Samsung TV+ For Aussie Music TV Station
Vevo and Samsung TV+ have teamed up to launch Vevo Pop, a 24-hour music channel coming to all Australian Samsung TV+ owners.
The station will require no subscription or additional payments.
“This is an exciting launch for Vevo, as we continue to grow and diversify our CTV network in Australia, going beyond a purely on-demand app offering,” said Steve Sos, managing director, Australia and New Zealand, Vevo.
“Now, with a new linear TV presence, we are delivering premium music videos to Australians who prefer to enjoy them in a lean-back, programmed environment.
“At the same time, it further expands our CTV footprint for advertisers looking to reach consumers, especially digitally native and younger demographics, in the living room at scale.
“Samsung TV Plus, which is seeing its own rapid success globally, was the perfect partner for this launch.”