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True Wireless Headphone Market Booming, Apple Sales Fall, Samsung In Third Spot

Samsung has held onto third spot in the brutally competitive true wireless markets with their buds in high demand while Apple share has fallen.

According to new market tracker research from Counterpoint Research Samsung is expected to hold this position despite “brutal” competition from Apple, Chinese brand Xiaomi and several leading audio Companies.

Samsung’s market share in 2021 was estimated to stay unchanged at 7 percent.

The South Korean tech giant is selling the Galaxy Buds in Australia, they are also being given away with new Galaxy S21 premium smartphone purchases in Australia.

The Company is projected to sell around 22 million units of TWS products this year.

Apple was expected to defend its top position despite its market share decline from 31 percent to 27 percent. China’s Xiaomi was projected to see its presence remain the same as last year at 9 percent.

The global TWS market was projected to grow 33 percent on-year in 2021 to reach 310 million units, according to Counterpoint Research, with demand for high-end products likely to explode after the third quarter of the year.

“As COVID-19 will unlikely ease in a short time despite the spread of vaccination, the pent-up demand for high-end TWS is not expected to explode until late Q3 2021,” the market researcher said.

“Therefore, major top brands such as Apple are likely to launch next-generation products and make aggressive moves from Q4 onwards this year, which will boost the TWS market further. However, the high growth of the low- to mid-end segment will remain unchanged through the year.”

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