Tineco has broadened its presence in Australia’s increasingly competitive cordless vacuum market with the launch of three new stick vacuum cleaners focused on smarter automation, longer battery life and easier pet hair removal.

The new PURE ONE Series introduces the PURE ONE Station A70s Pet, PURE ONE P50 Pro and PURE ONE P30 Pro, as the company continues targeting consumers looking for premium cleaning appliances with more intelligent features and flexible designs.

The expansion comes as demand for cordless stick vacuums continues to grow, particularly among households seeking alternatives to traditional upright vacuum cleaners and products better suited to apartments, open-plan homes and pet-friendly living spaces.

The flagship model in the lineup is the PURE ONE Station A70s Pet, which centres heavily on automation and low-maintenance cleaning. The vacuum includes a docking station capable of automatically emptying the dustbin while also cleaning internal components including the brush roller, filter and vacuum tube.

Tineco has equipped the model with 200AW suction power alongside its ZeroTangle brush system, designed to reduce hair wrapping and minimise clogging from pet fur and larger debris.

The A70s Pet also introduces the company’s 3DSense Power Brush technology, which uses multiple sensors to adjust cleaning performance based on lighting conditions, edge detection and dust levels. Tineco claims the technology can improve cleaning efficiency by up to 66 per cent.

Battery life is rated at up to 100 minutes on a single charge, placing it among the longer-running cordless stick vacuums currently available in the market.

The PURE ONE P50 Pro targets users looking for a lighter and more flexible whole-home cleaning solution while retaining several premium features. The model also offers 200AW suction alongside anti-tangle technology and a foldable vacuum tube that bends 180 degrees to clean beneath low furniture without requiring users to crouch or move heavy items.

The P50 Pro includes Tineco’s iLoop Smart Sensor system, which automatically adjusts suction power based on dirt levels detected during cleaning. Real-time information is displayed through an integrated LED screen.

A built-in 120-degree green LED headlight is designed to make fine dust and debris easier to spot across floors and under furniture.

Depending on the selected cleaning mode and brush attachment, the P50 Pro delivers up to 95 minutes of runtime.

The more affordable PURE ONE P30 Pro retains many of the core features found in the higher-end models, including 200AW suction power, anti-tangle brush technology and a foldable vacuum tube for reaching under furniture.

The P30 Pro also incorporates Tineco’s PureCyclone airflow system, which is intended to maintain more stable suction performance over extended cleaning sessions. Battery life reaches up to 65 minutes depending on the cleaning mode and accessory used.

Tineco Australia and New Zealand country manager Jade Tang said consumer demand for more powerful, flexible and pet-friendly cleaning appliances played a major role in shaping the new range.

The company has increasingly focused on positioning its products around smart cleaning automation and reduced maintenance requirements as competition intensifies across the cordless vacuum segment.

The PURE ONE Station A70s Pet is priced at $1,299 and will be available through Tineco Online, VacDirect and ABCD Clean.

The PURE ONE P50 Pro will retail for $1,099 through Tineco Online, VacDirect, About Clean and ABCD Clean.

The PURE ONE P30 Pro is priced at $699 and will also be sold through Tineco Online, VacDirect, About Clean and ABCD Clean.