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Tim Cook Slams “Absurd” Jony Ive Exit Story

Apple Chief Executive, Tim Cook, has fiercely denied reports that design chief, Jony Ive, left amid internal disinterest for product innovation, asserting it does not match reality.

“A lot of the reporting, and certainly the conclusions, just don’t match with reality,” claims Mr Cook in an exclusive email to NBC News.

“At a base level, it shows a lack of understanding about how the design team works and how Apple works”

“It distorts relationships, decisions and events to the point that we just don’t recognize the company it claims to describe.”

The news follows reports that Mr Ive grew ‘dispirited’ with management over a lack of innovation interest, and that he’d gradually distanced himself from Apple.

The reports starkly contrast Ive’s close relationship with the late Steve Jobs, who was known to be hands-on with product design.

Mr Ive announced his departure early this week, after nearly thirty years with the Cupertino based company.

His new firm, LoveFrom, will continue designing Apple products.

In an email to NBC News, Cook quotes Mr Ive, stating the design team is “stronger than ever”, adding the projects they’re working on “will blow you away.”

The news comes as Apple continues to face pressure in the smartphone space, and follows a holiday downgrade amid lower-than-expected sales.

The Californian giant is tipped to unveil its new iPhones in September this year.

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