Ten Pips Seven To Melbourne Cup Broadcast Rights
The Ten Network is understood to have outbid arch-rival Seven for the TV rights to the Melbourne Cup, by far the highest-rating horse race in the country, from 2019.
The deal includes the week-long Melbourne Cup carnival featuring a slew of Group 1 race days such as Victoria Derby Day, Oaks Day and Queen Elizabeth Stakes Day.
The agreement, which Ten has apparently paid somewhere between $5-$10 million annually for, will leave Seven without the Cup broadcast for the first time since 2002.
Seven still has the rights to this year’s race and will continue to broadcast Spring Carnival races outside of Cup week.
The Victoria Racing Club issued a tender for the broacdcast rights for the four days of racing in May. The rights included television, mobile and digital services.
The VRC is expected to make a formal announcement about the deal this afternoon.