Telstra Has Another Crack At Trying To Entertain This Time On Mobiles
For more than a decade Telstra has desperately tried to crack the entertainment market now 12 months after launching Telstra TV the big the carrier, is again having another crack at trying to tempt consumers with an entertainment offering this time on mobile phones.
Their latest offering kicks off with a three month free subscriptions to streaming services Netflix, Stan and Presto.
The offering will be available on selected mobile plans the move comes as Optus in partnership with Fetch TV who are witnessing explosive growth as Optus rolls out the UK Premier League. The rights for this popular football league was previously held by Foxtel which is 50% owned by Telstra.
Optus paid $189 million for the English Premier League football broadcast rights last year they also signed deals with Netflix and Stan.
In a desperate effort to attract music lovers Telstra is also bundling Apple music this is despite the fact that millions of Apple customers already have access to Apple music which Apple have been heavily promoting during the past 12 months.
“Australians have embraced streaming video services like Netflix in their lounge rooms and we are now seeing that appetite translate to phones and tablets outside the home,” Telstra media executive director Michele Garra said.
“As an example, network traffic surges during the morning and afternoon commute suggesting two new prime-time periods are emerging, as people discover how easy it to continue watching their favourite shows on the go.”
Entertainment has become a new battleground for telcos after Singaporean-backed Optus paid $189 million for the English Premier League football broadcast rights last year and signed deals with Netflix and Stan.
But Optus’ EPL coverage has come under fire from angry subscribers who have complained of delays, poor picture quality and service disruptions.
The Australian newspaper sad that the Rio Olympic Games has seen surging streaming numbers for mobile and tablet devices, as viewers increasingly watch the events using Seven Network’s “Olympics on 7” app, as opposed to the traditional broadcast service.
During Usain Bolt’s victory in the 100 metres athletics final, Telstra said 24 per cent of its total mobile traffic could be attributed to people watching the event.