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Taiwan-based Asustek and Micro-Star are losing their once-powerful grip on the global gaming notebook market, according to the Taipei-based Digitimes news service.

Industry sources in Taiwan told Digitimes that first-tier notebook brands – including HP, Dell, Acer and Lenovo – have aggressively moved into the gaming device market, launching low-price promotion campaigns in regional markets in addition to rolling out new models and strengthening their brand marketing efforts. These vendors have also spent heavily, sponsoring gaming teams or hosting gaming events, to promote sales of their gaming devices over the past year.

This has seen Lenovo capturing a market share of more than 30 percent in China, while Dell’s Alienware-branded gaming notebooks are said to be performing well in both shipments and profits for all product segments.

Second-tier players including US-based Razer, Taiwan’s Gigabyte Technology, and China’s Hasee, Shinelone and Tongfang, are also said to be injecting substantial resources into development and production of gaming notebooks.

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