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Tablet Sales Soar, Samsung & Lenovo Grow Share

Samsung Electronics who compete head on in the tablet market with Apple have seen demand for their popular Galaxy tablets soar with the business taking second place behind Apple and ahead of Lenovo.

According to Strategy Analytics, second quarter sales grew by 19% with the South Korean manufacturer shipping over 8.2 million units.

Samsung Australia refuse to discuss sales numbers for either their smartphones or tablets with the Company now accounting for 18% of global tablet sales.

“The Android tablet market is undergoing big changes as vendors retool their portfolios for more productivity solutions for the hybrid work and digital learning era,” Chirag Upadhyay, an analyst at Strategy Analytics, said. “Samsung leads the segment with its Galaxy Tab S7, including premium features like 5G connectivity.”

Apple defended its top position with a 35 percent share as its iPad shipments jumped 11 percent on-year to 15.8 million units in the second quarter.

Lenovo came in third with a 10 percent share as its tablet shipments grew 67 percent on-year to 4.7 million units.

Amazon, took the fourth spot with a 9 percent share, followed by Huawei Technologies with a 5 percent share.

Worldwide tablet shipments reached 45.2 million units in the second quarter, but their growth stayed nearly flat compared with the previous quarter due to supply constraints.

“Hybrid working and virtual learning options continue to fuel high demand for mobile computing devices, but vendors are expected to face increasing supply shortages for the rest of 2021,” Eric Smith, a director at Strategy Analytics, said. “If higher component and transportation costs make their way into tablet price tags as expected, the competitive environment for mobile computing devices will be intense.”

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