Home > Latest News > Surging Demand Buoys Super Retail Group’s Record Sales

Surging Demand Buoys Super Retail Group’s Record Sales

Super Retail Group, owner of Supercheap Auto, Rebel Sport, BCF, and Macpac, has seen sales soar to $3.45 billion for the 2020-21 financial year.

Total group sales were up 22 per cent, with online sales leaping 43 per cent to $415.6 million; the group’s net profit after tax surged 107 per cent to $306.8 million.

Anthony Heraghty, Super Retail Group.

According to Group Managing Director and Chief Executive Officer Anthony Heraghty, “unprecedented consumer demand” in lifestyle and leisure drove the record full-year results.

“Successful omni-retail execution, investment in our supply chain and focus on inventory management have been key in meeting elevated volumes of demand in both our in-store and online channels.

“In particular, the Group’s omni-retail business strategy and digital capability are providing the flexibility to pivot to online channels to meet shifts in consumer behaviour during COVID-19 lockdowns,” he said.

Sales at Supercheap Auto increased by 16.9 per cent to $1.31 billion, while Rebel Sport saw 15.3 per cent growth to $1.20 billion, BCF sales grew 49.1 per cent to $797.7 million, and Macpac sales grew 16.3 per cent to $153.4 million.


You may also like
More Retailers Getting Into Portable Power Supply, For Outdoors & When Power Goes Down
JB Hi Fi Set Top Bid For Another Retailer
Super Retail Group Founder Loses $80M Overnight, As Stocks Drop
Super Retail’s Online Sales Double
Super Retail Group Posts 23% Sales Surge, Online Sales Soar To $237.4m