Study: Android Users Are More Loyal Than iOS Users
The battle between Android and iOS seems to be never ending with a new study by Consumer Intelligence Research Partners (CIRP) showing Android users are more loyal to the brand compared to iOS users.
TechCrunch is reporting Android loyalty has been at high levels since 2016 and now is at its highest with a 91 per cent loyalty rate.
iOS users have a 83 per cent loyalty rate. This was measured by US customers who stayed with their operating system when upgrading in 2017.
TechCrunch reports from January 2016 through to December 2017, Android loyalty ranged from 89 to 91 per cent (ending at 91 percent), while iOS loyalty was several percentage points lower, ranging from 85 to 88 percent.
Only in 2013, iPhone users were beating Android users for brand loyalty.
Mike Levins, CEO of CIRP spoke to TechCrunch saying most users have made up their mind when it comes to their OS of choice, “Now, Apple and Google need to figure out how to
sell products and services to these loyal customer bases.”
CIRP says the rate of switching versus the total number of people switching is different altogether.
Levins says, “We know Android has a larger base of users than iOS, and because of that larger base, the absolute number of users that switch to iOS from Android is as large or larger than the absolute number of users that switch to Android from iOS.
“Looking at absolute number of users in this way tends to support claims that iOS gains more former Android users, than Android does former iOS users.”