Sony who has been losing share in the Australian TV market will next week introduce a 4K movie streaming service.

Owners of a Sony 4K Android TV will be able to purchase HDR 4K content from Sony Pictures however the cost is expensive with a movie tipped to cost over $30.
 
The new Ultra service, which was previewed during CES in January, will officially debut on April 4. 
 
At launch titles will include “Concussion,” “The Night Before and The Walk,” “Crouching Tiger Hidden Dragon” and “Ghostbusters.” Rentals will not be available, nor will films from other studios. 
 
Consumers who purchase eligible Sony 4K Ultra HD TVs will receive four complimentary movies when they sign up for the Ultra service.
 
The service is also compatible with the UltraViolet Cloud storage system, allowing users to link their Ultra profiles to their existing UltraViolet libraries, and stream previously purchased Sony Pictures content.
 
Sony Pictures Store consumers who already own HD versions of select titles can upgrade them to 4K on the Ultra service for a discounted fee, Sony said.
 
At this stage it is not known when the service will be available in Australia, Sony is planning on launching new TV’s shortly.