Sony has moved production of cameras sold in the US, Japan, Australia, and Europe away from China, as it continues to lessen its reliance on its factories in the region.
Sony is joining the likes of Apple and Intel in shoring up its facilities in other parts of the world, following more than two years of pandemic-driven disruption in China that threatened to upend the entire technology industry.
Sony will now use its plant in China to produce cameras sold in the domestic market only, while those for all other regions will be manufactured in Thailand, and the US.
Sony started moving production for cameras bound for the US, Japan and Europe at the start of the pandemic, with this completed at the end of last year.
Given that Sony sold 2.11 million cameras in 2022, with only 150,000 of these in China, this means that over 93 per cent of its production is now centred in Thailand.
Sony said, of the production shift, the company “continues to focus on the Chinese market and has no plans of exiting from China.”