Sony has unveiled three new Walkmans with upgraded audio technology and a gold-plated flagship.

The Japanese electronics giant is bringing its Walkman brand back into the spotlight with the new premium digital music players, including a flagship model priced at a staggering $8,499.

The new range is made up of the NW-WM1ZM3, NW-WM1AM3 and NW-ZX900, with Australian prices starting at $2,799 for the ZX900, rising to $3,999 for the WM1AM3 and reaching $8,499 for the WM1ZM3.

The flagship NW-WM1ZM3 features a precision-machined chassis made from 99.99% pure oxygen-free copper, finished with gold plating on both the main and rear chassis.

Sony claims the construction, combined with redesigned internal components and upgraded electrical circuitry, helps reduce noise and deliver stronger bass, a wider soundstage and improved high-frequency detail.

The device also features premium Kimber Kable internal wiring and an upgraded power supply to improve audio performance.

The NW-WM1AM3 uses an aluminium-alloy main chassis paired with a gold-plated oxygen-free copper rear panel. The more affordable NW-ZX900 has a machined aluminium body with a gold-plated copper rear chassis.

All three models feature Sony’s S-Master HX digital amplifier, now equipped with an updated noise-shaping system, alongside the company’s DSD Remastering Engine.

The latter can convert conventional PCM audio into an 11.2MHz-equivalent Direct Stream Digital signal, with Sony extending the technology’s application to streaming audio.

The new Walkmans run Android and support Wi-Fi, which means users can access compatible music streaming and download services directly from their devices.

Sony has also upgraded the hardware and power systems. The company claims there is now significantly improved streaming playback endurance, compared to previous generations.

The premium models feature 5.5-inch displays, with the ZX900 having a smaller five-inch screen. The devices are designed for listeners who want a dedicated music player, rather than using a smartphone.

However, the pricing does put the flagship beyond the reach of mainstream buyers, with $8,499 enough to purchase a substantial home audio system.

That leaves Sony targeting a relatively small audience of enthusiasts who value dedicated hardware, high-resolution audio and premium construction.

The pricing also highlights a growing divide between mass-market specialist audio equipment.

The Walkman is an iconic and well-recognised electronics brand with a long history, but its latest incarnation is clearly no longer about affordable, portable music.

The new Sony Walkman is scheduled to become available in Australia in mid-December 2026.