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Sony Adds A7 III To Its Full-Frame Mirrorless Range

Sony is releasing its new α7 III (ILCE-7M3), a full-frame mirrorless camera with a 24.2MP back-illuminated exmor R CMOS iamge sensor, 15 stops of dynamic range at low sensitivities and fast shooting at up to 10 fps.

The a7 III also has 4K video capabilities.

Neal Manowitz, VP of Digital Imaging for Sony Electronics says,, “We are continually pushing to deliver more for our customers – more versatility, more functionality and most importantly, more innovation. With the new α7 III, we’ve taken many of our newest and most advanced imaging technologies from the acclaimed the α9 and α7R III models and paired them with an all-new 24.2 MP back-illuminated sensor to deliver the ultimate full-frame camera for enthusiasts, hobbyists and professionals alike. It’s a camera that punches far above its weight class in every capacity.  Combined with our impressive selection of 26 native full-frame E-mount lenses, it provides a level of performance that is simply unmatched in the industry.”

The newly developed 24.2MPi back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II.

This enables the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5 stop improvement in image quality.

This new full-frame model can also output 14 bit RAW format even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 step shutter speed advantage.

The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed α9 model.  This AF system covers approximately 93 per cent of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.

The new α7 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fps with continuous, accurate AF/AE tracking for up to 177 standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images.  This high speed mode is available with either a mechanical shutter or a completely silent shooting, adding to the immense flexibility of the camera.  The camera can also shoot continuously at up to 8 fps in live view mode with minimal lag in the viewfinder or LCD screen.

The a7 II has dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more.  Battery life has been greatly extended as well – with a CIPA measurement of up to 710 shots per charge, it offers what Sony says is the world’s longest battery life of any mirrorless camera, as the new camera utilises Sony’s Z series battery NP-FZ100 that have approximately 2.2 times the capacity of the W series battery NP-FW50 utilised in the α7 II.

Sony says the camera is also compatible with a wide variety of Sony E-mount accessories including the BC-QZ1 Battery Charger and VG-C3EM Vertical Grip.

The Sony α7 III full-frame interchangeable lens camera will be available in Australia late March for $3,099.

For more information on the new a7 III camera click here.

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